FUELLING THE FRAGRANCE REVOLUTION WITH CREAMER & LLOYD
On April 8th & 9th 2008 artist's Dae Hun Kwon, Louise Greenfield and Chris Eckersley, who have exhibited in conjunction with submit2gravity on previous exhibitions, were asked to showcase their artwork at Jasmine Studios in Shepherds Bush. The event was to assist Creamer & Lloyd with a seminar in which they collaborated with Unilever Partners.
ARTWORK AT JASMINE STUDIOS
Chris Eckersley - Note 'C' (16x Sensory sound modules displayed on floor level). Dimensions of each module: 40cm x 40cm x 40cm
The Sound modules displayed on the floor of the Jasmine Studios each play the note 'C' by different musical instruments. The sound is activated by movement passed over each sensory receptor found above each of the module.
Louise Greenfield (3x Feathered Wall Sculptures).
Vortex Dimension: 145cm x 110cm Maelstrom Dimension: 159 x 130cm Scotopia: Dimension: 128cm x 96cm
Dae Hun Kwon - 'Lost in the Forest' (Light Installation displayed on rear wall). Dimensions: 5m 23cm x 2m 20cm x 60cm
Lost in the Forest is a cleverly created light installation that is made from thousands' of carefully place pieces of metal. When the overhead and spot lights rotate this picks up the shadow which makes the trees and the face appear and disappear, before your eyes.
Creamer and Lloyd help people in organisations solve challenges in creative ways by working with artists from many disciplines. The seminar's which ran over two days, were aimed to fuel the fragrance revolution as apart of a journey within Unilever to appreciate the importance of the sensorial world for the development of brands, with particular emphasis on fragrance. Its aim is to help build an internal culture where fragrance is fully recognised, understood and supported both through internal measures and collaboration with Unilever's partners.
